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Posted by annie on March 3, 2015

The Job Description That Went Viral

Lulumon Culture - yay or nay, and the importance of interesting job descriptions.

When was the last time you read a job description that got you so excited, you immediately shared it on every social network imaginable?

Then on top of that you enthusiastically emailed it to your friends, coworkers and even your MANAGER.

Well, I just did (and I have not been fired yet).

The job description that unhinged all of my sharing barriers and made me so incredibly excited, was the lululemon CEO job ad. Some gems from the post include:

  • You report to no one, you are the CEO (duh).
  • You communicate powerfully, often through Sanskrit
  • You are disciplined, focused and can hold headstand for at least 10 minutes
  • You’re a long-term thinker. You already have a plan to bring yoga and luon to Mars by 2018
  • You elevate and cultivate the level of talent within the senior leadership team by holding The Bachelor lululemon. Only one successful SVP will get the final rose
  • You actively live and breathe the lululemon culture – on Friday afternoons you hit up wheatgrass and tequila shots (it’s called work/life balance)

….yeah, if that’s what work/life balance looks like, please sign me up.

lululemon CEO

First, I am thrilled to see who lululemon ends up hiring. They are surely going to be the superman/woman of athletic clothing.

Secondly, the team that came up with this job description as a recruiting strategy needs a huge pat on the back. This tactic is genius in at least two ways:

1. Original and catchy job descriptions are more likely to be shared and go viral.

Lululemon’s CEO posting is so out-of-this-world funny and different, most readers can’t resist sharing it. The ad has been live only for a few hours, and I already have seen a ton of positive press coverage, social media shares, and general giddiness about how amazing it is. A job ad that would have typically been seen by no more than 100 people, now all of a sudden will be viewed by millions. Most companies can’t even dream of so much free PR and positive publicity, let alone when it is generated by a job ad.

Lesson for you: push hiring manager and fellow recruiters to add some extra sizzle to the job descriptions. This really goes a long way when it comes to people being willing to share them.

2. A great job description showcases the company culture and saves time both for you and the candidates.

Culture fit is one of the top factors when hiring a new employee. The fastest way to make sure somebody would be a fit is to come up with a job post like lululemon’s – unabashedly open about the fact that you need sense of humor, yoga lifestyle, and not your typical exec mentality to be successful in the job. Most of the CEO candidates who read this must have known right away whether they would thrive in this environment or not.

Lesson for you: If you are hiring for a team that has very specific culture, telegraph it in the job description. If the team volunteers every week, mention this. Same if they require extensive foosball playing experience in order to fit in.

I can’t wait to see how lululemon’s search ends but it seems that they have chosen an approach that really fits their company values and culture. - Credit to Maria Ignatova!


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